WHY do we strive for Circular Economy?
Our society, as we’ve been used to it for decades, follows a linear economy of “take-make-consume-dispose”, meaning that we’re ‘borrowing’ capacity from future generations. Such behaviour is unsustainable and prolonged linearity is already showing its effects.
Circular economy aims to break our linear habit by following basic principles to decouple value creation from the consumption of finite resources. Available cases of Circular Economy are already showing great business potential for companies, displaying both resource effectiveness and a decoupling of business growth and carbon footprint.
WHAT is Circular Economy?
Circular Economy seeks to respect planetary boundaries through increasing the share of renewable or recyclable resources, whilst reducing the consumption of raw materials and energy, thus reducing emissions and material losses.
There are many ways to achieve circularity, ranging from new business approaches, through circular product development and production, to circulating end-of-use products at a product, component or (ultimately) materials level.
HOW do we achieve Circular Economy?
Achieving a Circular Economy requires a fundamental change of mindset within the business, all the way from the strategic decisions made for the company and its value chain, through the tactical ways of managing and setting goals for the company, to the everyday operations of designing, developing, and applying circularity principles.
ready2LOOP can help you understand your company’s current Circular Readiness, which is key for planning a successful transition to increased circularity. We can also assist your systematic transition to Circular Economy.
WHO to involve in the process?
Everyone! The change we need to make is fundamental, and that requires sharing knowledge with and gaining inputs from as many different people within both your company and your value chain.
The ready2LOOP platform is designed to incorporate as many colleagues from your company as possible - in fact we provide you with a measure of how inclusive you are of the different functions from your company.
In addition, we also help you to engage with your value chain, making good ideas and intentions into tangible actions.