MATChE Webinar Series #9: Policy & Market

This Webinar Episode

In this final webinar you will learn about readiness of ‘Policy & Market’, which measures the external readiness of the legislative frameworks and markets for the development and provision of circular solutions. The webinar took place Jan 29, 15:30 - 16:00 CET and is presented by Professor Daniela Pigosso.

Q&A from the webinar

Consumer behaviour seems to be really important... how to consider that?
- Consumers should want to buy your circular offerings, so you need to stand out. In general, the market demand for sustainable products is definitely increasing.
- Companies should also try to understand their users’ behaviour after purchasing their products, to anticipate how that could impact the life cycle of the product. This is especially important for new business model patterns like renting or sharing. Sometimes users’ behaviour can lead to rebound effects – that is where we see negative environmental performance contradicting the sustainable intention of the product/service. For instance people taking less care of products they do not own, thus lowering the lifetime of those products.

Are there more webinars like these planned ? I would love to follow up on this topic.
- We do not have any new webinars planned currently, but stay tuned on our LinkedIn page, where we will post when new stuff is happening.

About MATChE

Having a sense of the current situation and defining where to start, is the first step in any transition. But how can you know where your opportunities for circular economy lie and how ready you are to act on them? The MATChE Readiness Assessment is a free online tool, that allows you and your colleagues to assess your company’s readiness for circular economy, understand your strengths and opportunities, and define the right area of the company to focus your transition on first. Behind the assessment and process for increasing company readiness for circular economy is the MATChE methodology. The methodology builds on research and scientific studies done at the Technical University of Denmark, considers 8 dimensions of business operations that is critical to consider, for transitioning to a circular business. The multi-dimensional approach is needed, as circular economy is a wide ranging topic, that can include all areas of your company.

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